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Charlie Griffiths Managing Director
Job Description
This exciting AI Start-Up are in their infancy, but already revolutionizing the way accountancy firms operate.
They are looking for a Chief Marketing Officer to join them at this crucial stage in their development.
Responsibilities:
Qualifications:
What's in it for you?
They are looking for a Chief Marketing Officer to join them at this crucial stage in their development.
Responsibilities:
- Strategic Leadership: Develop and execute a comprehensive go-to-market strategy to drive growth and brand awareness in the tax technology sector.
- Marketing Strategy: Create and implement innovative marketing campaigns across digital, social, and traditional channels to promote AI-powered tax solutions.
- Customer Acquisition: Drive customer acquisition initiatives, including lead generation, nurturing, and conversion strategies to meet aggressive growth targets.
- Partnership Development: Identify and establish strategic partnerships and distribution channels to expand market reach.
- Market Research: Conduct market analysis to understand the competitive landscape, customer needs, and emerging trends to inform product roadmap and marketing strategies.
- Brand Management: Oversee brand positioning, ensuring consistent messaging and a strong market presence.
- Team Leadership: Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
- Performance Tracking: Utilize analytics and metrics to measure the effectiveness of marketing efforts and adjust strategies as needed to optimize results.
Qualifications:
- Proven experience as a Chief Marketing Officer or in a similar leadership role within a tech startup, preferably in the AI or financial technology sectors.
- Deep understanding of go-to-market strategies, including product launch, marketing, sales, and customer acquisition.
- Demonstrated success in driving growth and achieving revenue targets.
- Strong knowledge of digital marketing, content creation, SEO, social media, and analytics.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and execute tactically.
- Experience with market research, competitive analysis, and brand management.
- Entrepreneurial mindset with a passion for innovation and problem-solving.
- Familiarity with the tax or accounting industry is a plus.
What's in it for you?
- Competitive salary with performance-based bonuses.
- Equity options, provide a stake in the company’s success.
- Flexible working arrangements, including remote work.
- Opportunity to shape the future of a pioneering AI startup.
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