Personal Branding for Marketers: How to Stand Out to Recruiters
- July 11, 2024
Personal Branding for Marketers: How to Stand Out to Recruiters
Last week we were asked by a CEO why a candidate we had recommended didn’t have much on their LinkedIn profile? "Aren’t marketers meant to be good at marketing themselves?”
In today's competitive job market, personal branding has become increasingly important, especially for marketers. Your personal brand allows you to highlight your skills and expertise in a way that a CV often can’t. It sets you apart from the competition, making you more attractive to potential employers.
1. Define Your Unique Value Proposition (UVP)
Your UVP is what makes you unique in the marketing world. Start by identifying your core strengths, skills, and experiences that differentiate you from others. Ask yourself:
- What are your top three marketing skills?
- What successes and achievements can you showcase?
- What are you passionate about in marketing?
Clearly articulating your UVP will help you create a compelling personal brand.
2. Optimise Your LinkedIn Profile
LinkedIn is a powerful platform for personal branding and professional networking - Our recent poll shows LinkedIn as the most likely place you’ll find your next job so make sure your profile is complete and optimised:
- Professional Photo: Use a high-quality, professional headshot, avoid wearing sunglasses!
- Headline: Craft a clear and engaging headline that includes relevant keywords (e.g., “Digital Marketing Strategist | SEO Expert | Content Creator”).
- Summary: Write a compelling summary that highlights your UVP, key achievements, and career goals. Identify relevant keywords that recruiters might use to find candidates with your skills. Incorporate these keywords naturally into your profile.
- Experience: Detail your work experience with quantifiable achievements.
- Skills & Endorsements: List relevant skills and seek endorsements from colleagues and clients.
- Recommendations: Request recommendations to add credibility to your profile.
3. Create and Share Valuable Content
Showcase your expertise by creating and sharing valuable content related to your field. This could include:
- Blog Posts: Write articles on industry trends, case studies, or marketing tips and publish them on platforms like LinkedIn, Medium, or your own blog.
- Social Media Posts: Share insights, news, and updates on your professional social media accounts.
- Videos and Webinars: Create video content or host webinars to demonstrate your knowledge and engage with your audience.
Consistently sharing valuable content will position you as a thought leader in your industry.
4. Engage with Industry Influencers
Networking with industry influencers can significantly boost your personal brand. Follow and engage with them on social media, comment on their posts, and participate in industry-related discussions. Building relationships with influencers can lead to collaborations and increase your visibility.
5. Showcase Your Portfolio
A well-curated portfolio is essential for marketers. Use platforms like Behance, Dribbble, or a personal website to showcase your best work. Include case studies, campaign results, and testimonials to highlight your successes and capabilities.
6. Participate in Industry Events
Attending and speaking at industry events, conferences, and webinars can enhance your personal brand. These platforms allow you to network with peers, share your expertise, and gain visibility. Post about your participation on social media and your professional profiles to further showcase your involvement in the industry.
7. Continuously Update Your Skills
The marketing industry is constantly evolving. Stay ahead by continuously learning and updating your skills. Enroll in online courses, attend workshops, and obtain relevant certifications. Highlight these new skills on your LinkedIn profile and resume to demonstrate your commitment to professional growth.
In conclusion: Building a strong personal brand is a strategic way to stand out to recruiters and advance your marketing career. By defining your unique value proposition, optimising your online presence, creating valuable content, and continuously updating your skills, you can position yourself as a top candidate in the marketing industry. Start today and watch as opportunities come your way.
For more tips on marketing careers and recruitment, get in touch hello@stonorsearch.com