Tips, trends & insight

The Marketers Who Might Thrive in the Age of AI There's an interesting energy around AI in marketing at the moment. It swings between high excitement; "This changes everything!" and panic "Is this the beginning of the end?" Will it replace roles? Will it flatten salaries? Will it make whole function

Be Seen or Be Invisible: Why AI Search Visibility Matters (and Who You Need on Your Team) Once upon a time, marketing teams obsessed over Google rankings. Then came the arms race of SEO, keywords, backlinks, and content hacks. Now? The goalposts have shifted again and this time, it’s not Google you

How to negotiate a pay rise with your boss: our expert tips & advice In general, people hate talking about money. So, asking your boss for a pay rise can feel awkward but it's important for you to feel valued and rewarded for your commitment to the company, plus to be paid inline with the ma

5 disadvantages of internal recruitment. Internal recruitment can have its advantages. It can encourage employee loyalty, save time and money, and leverage the skills and knowledge already present within the organisation. However, internal recruitment also has its drawbacks. In this article, we will

Boosting Productivity & Morale Incentive trips have long been the crown jewel of workplace perks. Nothing says “we value you” quite like jetting off to a picturesque destination to celebrate success, recharge, and bond as a team. Traditionally, these trips have been reserved for top performers –

Which Parts of the UK Marketing Sector Are Thriving in 2025? The marketing industry has been through ups and downs in recent years. Budgets are tighter, hiring decisions slower, and competition tougher. But not every part of the sector is struggling. Some areas of the UK marketing sector are growing