Product Marketing Specialist

This is not a traditional content marketing role, nor is it a purely strategic Product Marketing Manager position. You’ll be someone who enjoys creating the work yourself from product demos and launch campaigns to educational content, customer stories and sales enablement materials.

Key responsibilities

• Develop clear product positioning and messaging across different customer segments and industries
• Create high quality product content for websites, blogs, launches, newsletters, social media and customer communications
• Produce polished product demos, walkthroughs and educational resources
• Partner with Product and Engineering to support new product and feature launches
• Create sales enablement materials that help commercial teams communicate product value consistently
• Collaborate with Content Marketing on campaigns, customer stories and multimedia content
• Support SEO, AI search optimisation and wider organic growth initiatives
• Track the effectiveness of product marketing activity and use insights to improve performance

Qualifications

• 3+ years’ experience in Product Marketing, Product Content or product-focused Content Marketing within B2B SaaS or technology
• A strong portfolio demonstrating product storytelling, demos, launch campaigns or educational content
• Experience simplifying complex or technical products for customers
• Strong writing, communication and stakeholder-management skills
• A good eye for design, presentation and detail
• Experience working closely with Product, Engineering and Sales teams
• Strong organisational skills and a hands on, proactive approach
• Experience in RegTech, FinTech, cybersecurity, AI, developer tools, enterprise software or another technical SaaS environment would be particularly relevant.
• Experience with tools such as Figma, HubSpot, WordPress, Premiere Pro, After Effects or interactive demo platforms would also be useful.

What’s in it for you?

• The opportunity to shape product marketing within a growing, self-funded technology business
• Broad ownership across positioning, launches, demos, content and sales enablement
• Direct collaboration with Product, Engineering, Sales and senior leadership
• Private health insurance
• Company pension
• MacBook and access to leading AI tools
• Regular team socials and company events
• Hybrid working, with four days per week in the central London office

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