Web Analytics & CRO Manager - Digital Agency

The Agency

Founded close to 20 years ago this agency has grown to become one of the leading agencies in the north of England. They provide high performing digital marketing strategies for a varied portfolio of excellent consumer brands covering all channels with a specific specialism in Meta and Google. The agency has been recognised for both their campaigns as well as their agency culture many years running and they pride themselves on being the type of place people enjoy their role, are challenged and feel part of a proper team with ambition and passion at their core...

The Role

The agency is looking for an experienced Web Analytics Specialist to take manage tracking and conversion performance for a small client portfolio. You'll work closely with the Strategy Director, UX team and paid media specialists to ensure client websites are robust.

Responsibilities will include:

• Auditing client websites to identify every conversion point that should be tracked, including forms, click-to-call, locators and downloads
• Building out GTM containers, including events, triggers and consent management, with code ready for developer review
• Taking ownership of conversion performance once tracking is live, diagnosing and fixing UX/CRO issues on underperforming pages
• Using AI tools as a default part of the workflow across implementation, debugging and documentation
• Documenting tracking implementation clearly so the wider team can understand and build on it

Benefits Include:

• 25 days holiday + bank holidays (and Birthday)
• A customised development plan and clear career progression
• Healthcare benefit, free eye tests, flu jabs and mental well-being support
• Life assurance
• Pension scheme
• Cycle to work scheme
• Dedicated time awarded for supporting charities
• Hybrid working