April 7, 2026
Hiring a Marketing Executive in 2025? Expect to pay between £28,000 and £38,000, depending on the specialism. But salary is only part of the story: role clarity, flexibility, and pace of process matter just as much. This snapshot offers a quick benchmark across key disciplines to help you attract the right person (and avoid wasting time chasing the wrong ones).
Executive-level marketers are the engine room of your team. They're hands-on, socially aware, and capable of owning channels or campaigns without needing handholding. But the brief is changing, and salaries are going with it.
Whether it’s paid social, digital content, or reporting dashboards, today’s execs are expected to be multi-skilled, proactive and fast. If you’re hiring at this level, salary is a dealbreaker, but so is clarity. Executives want to know what they’re walking into.
Based on our latest data, here’s what UK employers are paying Marketing Executives across the major specialisms:
Digital Marketing Executive
£22,000 – £28,000 (UK average)
£24,000 – £30,000 (London average)
Demand for platform-agnostic talent, those who can handle CRM, SEO, GEO and paid is high. Salaries are creeping up as employers look for “one-person digital teams” without defining what they actually need.
PR Account Executive
£25,000 – £30,000 (UK average)
Expectations have shifted, this is no longer just media relations. Today’s PR execs are expected to have influencer, organic social and content writing skills baked in. Hybrid B2B/B2C agencies are paying more, especially in tech or healthcare sectors.
Creative Executive Roles (Design, Copy, Motion)
£27,000 – £32,000 (Design or Motion)
£27,000 – £30,000 (Junior Copywriter)
Creatives are being hired earlier into multi-skilled teams. Strong portfolios, especially those that show thinking not just execution, command higher offers. Motion design is particularly in demand.
Data & Analytics Executive
£25,000 – £30,000 (Junior Analyst or Research Executive)
£26,000 – £35,000 (Insight Analyst in London)
Marketers who can turn raw data into strategic insight are like gold dust. Those who can present findings and brief creative teams are even rarer.
Social Media Executive
£30,000 – £35,000 (UK average)
Social roles vary wildly depending on whether they’re organic, paid, or both. The title “Social Executive” can mean very different things across agencies, which makes benchmarking tricky. Paid skills usually command the upper end of the range.
* Executives are increasingly expected to handle cross-channel responsibilities
* There’s still a shortage of talent with both technical skill and commercial instinct
* Remote-friendly roles are widening the market and the competition
* Employers that define roles clearly and move quickly are winning the best people
Download the full 2025 Stonor Marketing Salary Survey HERE
FAQ
A: Between £28,000 and £38,000 depending on the specialism. Digital, social and analytics roles often command more than traditional generalist roles.
A: Social, data and digital-focused roles tend to sit at the upper end of the salary range due to higher demand and skill crossover.
A: For many roles, yes, but only if expectations are realistic. If you're expecting a one-person content, paid and CRM team, you'll need to go higher or adjust the scope.
A: Download the full 2025 Stonor Marketing Salary Survey HERE
Marketing Executives aren’t just junior hires, they’re often very productive hungry people. Get the salary wrong and you’ll either miss the right talent or hire the wrong one. Get it right, move fast, and be clear about the role, you’ll save yourself a frustrating search.
