Tips, trends & insight

What Makes a Great Marketing CV? The dos, don’ts, and avoid-at-all-costs according to people who read 100s every week. Most marketing CVs are either too fluffy, too vague or trying too hard. If you want to stand out in 2025, keep it simple, commercial and credible. Here's exactly what a good

Should You Hire a Generalist or a Specialist Marketer? You might think you know, but have you considered these factors? Overview: Generalists wear many hats. Specialists go deeper and deliver faster. But if you’re hiring in 2025, choosing the wrong type isn’t just inefficient - it can create bottle

5 Signs You've Outgrown Your Marketing Job (...And why Year-End is the best time to think about a move) As the year winds down, so do many of us. The campaigns are wrapped, the budgets are gone, and "we'll pick it up in January" is suddenly the most-used phrase in marketing.

Why Working With Your Recruiter Beats Working Through One In marketing, collaboration is everything. The best ideas come from partnership - strategists, creatives, and clients working in sync. Recruitment's no different. Yet too often, agencies treat recruiters as suppliers, a box to tick rather tha

Outsourcing Talent Overseas: Will it work for you? In a market where budgets are being pinched from every direction, outsourcing talent overseas is a very enticing idea. Why hire someone in the UK when you can get a near-identical role filled from overseas for half the price without the NI and pensi

Quiet quitting: what are the implications of this growing trend? Since the pandemic, workplace culture has changed, causing a drastic shift in attitudes and mindset. No one wants to suffer from burnout. Instead, employees are focussing on how to achieve better work-life balance. Quiet quitting is a